Social media plays an important role in the CEFA marketing program. At the core of these efforts, CEFA aims to help member firms and their CEF offerings gain more exposure with advisors and investors.
Through a multifaceted approach that taps into LinkedIn, Twitter and YouTube audiences, CEFA has built a robust supporting distribution channel designed to achieve the following:
- Amplify member messaging, as applicable, through re-sharing efforts (RTs)
- Connect with media and industry influencers to create strategic partnerships
- Distribute original CEFA content
- Sharing Member Content