Meet the Team – CEFA.us

	KATHRYN CAVENER \| EVENTS “Staying true to CEFA’s mission of spreading awareness about closed-end funds, I helped bring the popular CEFA Advisor Summit series to four cities in the last calendar year. Having orchestrated the implementation of a more cohesive, far-reaching member firm-association promotion strategy, my focus now lies on enhancing event formats. With advisor needs continuing to evolve, we aim to deliver an event layout that is both accommodating and conducive to our event-specific education initiatives.”

	GINA MEAGHER \| FINANCIAL MEDIA “We built many media relationships this past year, distributing a stream of storylines and content which generated positive awareness for CEFs and CEFA members. I look forward to building upon the success with publications like Investor’s Business Daily, Barron’s and others to further increase positive awareness of CEFs.”

	ELIZABETH HASTERT \| CONTENT & SOCIAL MEDIA “As social media and content specialist, I’ve enjoyed building CEFA’ s social channels out onto new platforms like YouTube and HVST Exchange, as well as growing their Twitter following by 598% in the last year. In the new membership year, I’m most excited to continue tapping into industry self-publishing platforms and harnessing video to spread the message about CEFs.”

	ELLEN SHERMAN \| VIDEO, WEBINARS, PODCASTS “In my role as a digital event and content specialist, I’ve had the pleasure of introducing new webinar and podcast technology to our clients. In the months ahead, I look forward to leveraging organic strategies to increase our pre-event promotional reach, while harnessing technology that enhances participant engagement during events. By improving the front and back end of events, I believe we can create more fluid digital events that satisfy member needs.”

	KAIT BRUENN \| WEBSITES & DESIGN “As a designer and web specialist, I’ve enjoyed creating innovative campaigns for the Advisor Summit events. In the new membership year, I look forward to improving the aesthetic and user experience of the CEFA member website.”

	EMILY SMITH \| MARKETING AUTOMATION & CRM “Managing digital platforms that support CEFA’s websites, CRM system and event registration functionalities, I’m excited about implementing ongoing improvements to enhance user experience and results. This year, we’ve refined our advisor targeting tactics and improved CRM communications to drive digital conversions and increased attendance rates. Our automatic registration strategies recognize that advisors are busy… and we are able to streamline our contact processes with efficient, responsive tools that benefit them.”

	KATHRYN CAVENER \| EVENTS “Staying true to CEFA’s mission of spreading awareness about closed-end funds, I helped bring the popular CEFA Advisor Summit series to four cities in the last calendar year. Having orchestrated the implementation of a more cohesive, far-reaching member firm-association promotion strategy, my focus now lies on enhancing event formats. With advisor needs continuing to evolve, we aim to deliver an event layout that is both accommodating and conducive to our event-specific education initiatives.”

	GINA MEAGHER \| FINANCIAL MEDIA “We built many media relationships this past year, distributing a stream of storylines and content which generated positive awareness for CEFs and CEFA members. I look forward to building upon the success with publications like Investor’s Business Daily, Barron’s and others to further increase positive awareness of CEFs.”

	ELIZABETH HASTERT \| CONTENT & SOCIAL MEDIA “As social media and content specialist, I’ve enjoyed building CEFA’ s social channels out onto new platforms like YouTube and HVST Exchange, as well as growing their Twitter following by 598% in the last year. In the new membership year, I’m most excited to continue tapping into industry self-publishing platforms and harnessing video to spread the message about CEFs.”

	ELLEN SHERMAN \| VIDEO, WEBINARS, PODCASTS “In my role as a digital event and content specialist, I’ve had the pleasure of introducing new webinar and podcast technology to our clients. In the months ahead, I look forward to leveraging organic strategies to increase our pre-event promotional reach, while harnessing technology that enhances participant engagement during events. By improving the front and back end of events, I believe we can create more fluid digital events that satisfy member needs.”

	KAIT BRUENN \| WEBSITES & DESIGN “As a designer and web specialist, I’ve enjoyed creating innovative campaigns for the Advisor Summit events. In the new membership year, I look forward to improving the aesthetic and user experience of the CEFA member website.”

	EMILY SMITH \| MARKETING AUTOMATION & CRM “Managing digital platforms that support CEFA’s websites, CRM system and event registration functionalities, I’m excited about implementing ongoing improvements to enhance user experience and results. This year, we’ve refined our advisor targeting tactics and improved CRM communications to drive digital conversions and increased attendance rates. Our automatic registration strategies recognize that advisors are busy… and we are able to streamline our contact processes with efficient, responsive tools that benefit them.”